Cardiovascular Endurance of the Genders Question Essay

Cardiovascular Endurance of the Genders Question- Does weight and differences of age have to do with different heart rates and recovery times with the step test experiment? Independent Variable Pre- Exercise Heart Rate Dependent Variables 1. Post- Exercise Heart rate 2. Change in heart rate 3. Recovery Time Hypothesis – If a subject being tested is fit then there should not be a big change in heart rate and there should be minimal recovery time to get back to the normal heart rate in which they started. Experiment Protocol- 1. Testing all members of the group and recording the results. 2. Measure pre-exercise pulse rate using a pulse monitor of the first subject 3. Making sure the first subject is in sequence with their steps to the metronome 4. This sequence should be 3 minutes with a rate of about 25 steps a minutes on a six inch step 5. After the exercise the subject has to sit down immediately 6. The pulse monitor needs to be taken out. 7. Then measurements should be taken of the subjects post exercise pulse rate 8. Then the timer was taken out. 9. Next the subjects pulse rate was monitored until it returned to the pre-exercise pulse rate which is the recovery time. 10. Steps 2-5 had to repeated for others within in the group 11. After everything was completed the results were compared with other groups in the class. The measures that were taken to ensure consistency throughout the experiment were to just do everything at relatively the same pace with every subject so there would not be any dramatic changes in data. Conclusion- In conclusion it does not matter whether you are male or female when it comes to cardiovascular fitness. This is because cardiovascular fitness is entirely based on a test that assesses your fitness level based on how quickly your heart rate recovers after exercise. The fitter you are, the uicker your heart rate will return to normal after exercise. I accept my hypothesis because my results from the people in my group as well as the class showed that the fitter you are the quicker your heart rate will return to normal. My conclusion could possibly be different If I only analyzed the data gathered by my lab partners of my table because this would not really allow me to determine if cardiovascular fitness is actually based off gender or fitness due to the high ratio of three women to one man compared to the whole class. Improvements to the experiment- 1. one way to improve this experiment would be to have a chart that shows good, poor, or average Heart rates to have a better idea to make comparisons between gender cardiovascular fitness 2. Another way to improve my experiment would be to be more consistent with my group members in transitioning from the pulse monitor to the timer so we don’t have to start over 3. Another way to improve this experiment would be to run it longer than three minutes and more than once to see if the data is consistent.

Creation of New Markets by Diversity

From the beginning of this world we have seen or to put it more correctly heard of God creation of this world. This demonstrates the immense power of imagination possessed by God. His imagination is unequal to anything we can think of and he has managed and maintained everything up to this day. We are all given a small amount of this God given creative power. Some of us just happened to never see pass our limitations and allow our imagination power to grow freely. Persons that have good imagination or creative ideas are needed in today†s business world of fast changing demands and supply. Business calls for managers and employees with quick minds that know how to solves problems quickly and their imagination are not limited. Being creative provides numerous benefits for companies and that the management level it should be replicated down to the levels of employees level. What precisely is creativity, one might ask? Basically it is that processes of generating new ideas. It does not matter what that idea might be once it is a bit different from what was their already it†s a creative idea. Sometimes creativity is confused with innovation, which is about planning and implementing ideas. By being creative with in companies and businesses the amount of benefits increases. Not being creative set back companies to the classic school of management, which does not produce much growth for cutting edge businesses that wish to excel. Creation of new markets by diversity is a benefit that creativity brings about. As it can be seen in 3M case on page 35 of the Management organization textbook. This small mining company 3M (Minnesota Mining and Manufacturing Company) was nearly bankrupt but due to the quick reaction by management things were quickly turned around from heading down hill. Seeing that thing were failing in the mining venture they made a key decision to turn from that and focus on the mine†s output- abrasive grit. This carried them off into focusing on sandpaper and grinding wheels. These areas were also somewhat difficult. Over time the company continued to experiment with a Varity of products ideas. Many of there ideas came from its employees and customers. In this we can see that they implemented more recent schools of management theories such as behavioral, system, and contingency. Management listened to its employees and customers. Which does not happen in the classical school. New ideas helped this saved this company but most importantly of all was that willingness to accept and implement these ideas by management. With creativity skills business are able to use or see new ways of satisfying their customers needs. Managers should know that the survival and profitability of their organization are directly linked to meeting or exceeding customers needs and expectations. They satisfy customers by guaranteeing that all individual efforts and their results posses guilty. This can be demonstrated in the automotive industry. From the early ages of this automotive industry it can be seen that different ideas in creative design have lead to some of the most successful automotive companies. Toyota by using new fuel-efficient technology produces cares that run longer distances with the same amount of fuel. This attracts customers because they can use the some amount of fuel and increase mileage of their travel. Hereby we see that the ultimate goal is achieved increased revenue by the creative power of new idea and innovation in technology. Increased revenue is usually the goal of many business companies and by implementing new ideas and new and more efficient way of carrying on business organizations can move forward. In the 21st century without managers and employees who do not think that they are creative need to really â€Å"check if they still want to have jobs†. As given in the hand out there are basically 3 saying which limit persons thinking they are 1. I†m not creative. 2. I don†t know how to be creative. 3. It†s not ok to e creative around there. We need to overcome these limits and release our minds from these mental blocks. The creative powers are instilled in each of us as children but because of lack of use or prohibition of use. Some of use grow up thinking so logical (lift side brain thinking) that we need to practice to be creative. The (right side brain thinking) the creative side need to be use along side the left side to create the most fantastic results. It is the managers position to instill and encourage creativity at all levels of management. First line or operating management level will have to be more creative than that top and middle management. This is because they are the supervisor team leaders. Who over see the work of non-management people. Organizations or businesses can do a wide Varity of thing to increase creativity. The simple structured techniques like brain storming and mind mapping are good places to start. Some other methods used to access creative potentials are storytelling, dance, mask work, visualization, poetry, painting, sculpting and metaphor. It is also important to note that some methods will work will with certain organizations and others will not. Creativity as seen is an essential core requirement to the survival in the business world. More and more person and organizations are realizing this and taping into this natural skill and reaping the benefits. Therefore as student†s teachers, workers and managers we should all encourage and promote these creative powers.

Why Does Mozart’s Talents and Lifestyle Cause Salieri to Take Revenge on God

â€Å"Why? †¦ What is my fault? †¦ Until this day I have pursued virtue with rigor. I have labored long hours to relieve my fellow men. I have worked and worked the talent you allowed me. And now I do hear it-and it says only one name: MOZART!. † It has been stated throughout the play Amadeus, by Peter Shaffer that two very unique and different characters both have the love of music. A man name Antonio Salieri and another name Wolfgang Amadeus Mozart. However, one individual becomes envious of a man’s genius work, and lifestyle. A person name Antonio Salieri because throughout the play Amadeus, Salieri becomes jealous of Mozart through his achievement of being a musician, superior quality and of course the skills Mozart holds within. From reading the end of the play of Act 1, Mozart’s talents and lifestyle cause Salieri to take revenge on God for many reasons. Throughout the play, one of the reasons why Salieri took revenge on God because of Mozart is the fact that Mozart is a child who was born as a prodigy. He was an individual who was gifted beyond the means of an average child. According to the play, the Venticelli I and II stated that â€Å"Wolfgang Amadeus Mozart wrote his first symphony at five. He did his first concert at four and a full opera at fourteen (I. 3. 20-21). † That has a lot to say about Mozart because at that young age he had achieved something great, and as they would say he was born as a gifted individual, a prodigy. Therefore, he felt that there was someone out there that might have been better than or as good as him in Europe. Another reason why Mozart’s talents and lifestyle cause Salieri to take revenge on God is the fact that Mozart had an affair with a pupil of Salieri, her name Katherina Cavalieri. The reason that Salieri became furious himself because he tried to get with Katherina Cavalieri, Salieri quoted â€Å"I was very much in love with Katerina or at least a lust (I. 3. 19)†. However, that didn’t happen because he made a bargain with God. Which clearly states, â€Å"Signore, let me be a composer! Grant me sufficient fame to enjoy it. In return, I will live with virtue. I will strive to better the lot of my fellows. And I will honor you with much music all the days of my life! (I. 2. 16. 17)†. Antonio Salieri became envy of Mozart because he took Katherina Cavelieri into bed. Depicted from the play by Shaffer, Constanze quoted â€Å"He doesn’t drag them into bed! (I. 10. 48)†. This was also another reason why he envied Mozart, hated him and as well later in the play took out his anger on God. Lastly, another reason is when Salieri took the manuscripts from Mozart because it holds greatness. It was the original copy of Mozart’s genius work, quoted â€Å"She said that these were his original scores (I. 12. 57). In addition, it was quoted â€Å"Then suddenly he snatches it, tears the ribbon, and opens the case and stares greedily at the manuscripts within (I. 12. 57). † This was one of the biggest reasons why he envied Mozart as a person because it takes him one try to complete his music and as for himself it takes long hours and days to complete one of his own wo rks, which may or may not be compared to Mozart’s pure genius work. In conclusion, the opening quote of the play is meant for the hatred of Mozart. It states, â€Å"Spiteful, sniggering, conceited, infantine Mozart who has never worked one minute to help another man! I. 12. 59). † The reasons stated in the previous paragraphs were examples of the fact that Salieri envied and hated Mozart, as well as taken it out on God because he feels that he was betrayed by God in way that he didn’t do anything about destroying Mozart who in fact is making Salieri’s, life a bit more frustrating, when in fact he made a bargain with God and did everything he promised, and God does this. Therefore, he Salieri implied â€Å"I’ll tell you about the war I fought with God through his preferred Creature-Mozart, name Amadeus, The creature had to be destroyed (I. 12. 60). †

The Creation Of High Levels Of Job Satisfaction Essay

The Creation Of High Levels Of Job Satisfaction - Essay Example Moreover, according to Chen et al (2002), internalization of organizational values and systems lead to increased organizational commitment levels of employees, enhancing an individual’s intrinsic motivation to display higher levels of on-the-job performance. â€Å"Job satisfaction refers to an employee’s overall sense of well-being at work† (Biswas 2011: 96), and relates to intrinsic, extrinsic and social satisfaction. It enhances work performance, and has a positive correlation with organizational citizenship behavior. Thesis Statement: The purpose of this paper is to investigate and discuss the statement that if employees’ performance at soaring levels has to be achieved, it is necessary to create high levels of job satisfaction among the employees. There is a strong relationship between organizational support, job satisfaction and employee performance. Organizational citizenship and work performance are also related to leader supportiveness as well as f ollower job satisfaction. Perceived organizational support is the extent to which the organization values employees’ contributions and is concerned about their well-being. A supportive organization shows commitment towards its workers (Miao & Kim 2010). Theorists of organizational support state that a high level of perceived organizational support improves work attitudes and creates effective work behavior based on two reasons. First, these beneficial outcomes result from a process of social exchange. The work of researchers Eisenberger, Cummings, Armeli and Lynch (1997) suggests that workers examine the discretionary actions and infer the extent to which they are being supported. They then seek to compensate for this favorable treatment, thereby becoming more hard-working and committed to their work and the organization.

Law in social work Essay Example | Topics and Well Written Essays - 500 words

Law in social work - Essay Example Under Subsection 2 of the same proviso, it is stated that the court would only be willing to make a Care Order or a Supervisory Order, if it is convinced, inter alia, that the child is not being well looked after by its parents. Regarding "Legal representation of children there have been a number of cases, concerning the ability of children or young persons to appoint guardians or solicitors to act on their behalf." (Brayne & Carr 2007, P. 80). In this case we find that Janine's mother is not capable of taking good care of her, including her physical, intellectual, emotional social and behaviour development. Therefore, if needed, an application under Section 31 (1) may be made, to hand over the care of Janine, to the care of a local authority or other authorised person. (Care and supervision orders. 1989) In this case, Althea is widowed and, besides, she also has to care for her aged mother, Beatrice, and a small child, Janice.

The Marketing Strategies and Competitive Advantage Assignment

The Marketing Strategies and Competitive Advantage - Assignment Example The inter-brand differentials while volume-based sales (10 pounds of Product each week) are given 10% of retail price while below it have 7% share making the intra brand competitions more acute.   The marketing strategies are formulated by a business to achieve its business objectives in a specific market. Thackeray et al. (2008) suggest that the marketing strategies are designed to increase sales, and achieve a sustainable competitive advantage for itself. The marketing strategies of Candy Flake and its extension of Chocofill are existent in the north east markets of US with a growing potential in southern Canadian markets. Therefore the marketing strategies for the business are developed in accordance with these markets where the business also keeps the scope of e-commerce sales in the international market open. Talke & Hultink (2010) suggests that the tasks and achievements of a strategy are based out of measured outcomes over a multiyear period with specific actions and tactical plans. The brands mission and vision statements are kept in mind while designing the plan. The objective of the business is to operate and fulfil the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation. The product of Candy Flake is been launched in the market and is in a primary phase of its business life cycle. Therefore the launching strategies would include the branding, pricing and distribution plans. The brand is the name of a product offered which implies a certain values and offerings to the market (Mishra, 2012). The mission of Candy Flake suggests the business wants to project as the major stakeholder in the US and Canada market and reap the benefits from the candy industry for next 5 years. The launching of the product have the objectives of creating an identity for itself.

The Social Constructivist or Interpretivist Lens Essay

The Social Constructivist or Interpretivist Lens - Essay Example Researchers have encountered problems on how to assess the latest trends in the field of Corporate Social Responsibility. It is also difficult to come up with a standardized way of measuring the impact of Business Performance in relation to Corporate Social Responsibility practices. The paper therefore seeks, via a qualitative approach, to assess the impact of CSR on business performance focusing on selected key indicators such as shareholder value, market share and business revenue. According to Creswell (2008), qualitative research questions assume two forms; a central question and associated question. The central question is broad and asks for the exploration of the concept of the study or the central phenomena while associated questions are based on the central one. The qualitative research questions for this study are: The study purposes to assess how CSR affect either business performance and via a qualitative approach present the existing trends used in measuring business performance. The paper also focuses on analyzing both the major and soft indicators of business performance. Some of the major ones include market value, shareholder value and organizational revenue while some of the soft indicators are customer and employee satisfaction. The study also purposes to establish the effectiveness of the approaches used in measuring the relation between CSR and business performance. The relationship between CSR and Business Performance will be analyzed through the interpretivist lens. The approach is favored as it allows an independent inquirer to examine available data, form and assess the impressions and reports the findings in a structured form. The approach also allows for in-depth interviews and the use of focus groups each method applicable dependent on data type required. The interpretivist approach is also favored since the research seeks to explore the relationship between

Inter Office Memoramdum Essay Example | Topics and Well Written Essays - 750 words

Inter Office Memoramdum - Essay Example In response to your query about the type and effectiveness of an economic policy as a large part of campaign, here I am presenting the following details that will give you an insight about the pros and cons associated with each policy and the basic complementary things associated with each courses of action. In order to have a control over finance, there are two courses of action namely Fiscal Policy and Monetary Policy. These are basically two separate, yet equally important strategies by which we can enact and control our finances and can stabilize economics fluctuation (Iwamoto, 2005, p.3). This came into play mainly after the Great Depression of the 1930’s when it was necessary to regulate how and what was happening financially, how money was being taken in and then later spent, how budgets were enacted, how banks could conduct business, and so forth. Following paragraphs give detail about both Monetary Policy and Fiscal Policy. The process by which the government, central bank, or monetary authority manages the supply of money or trading in foreign exchange markets is referred as Monetary Policy. Monetary Policy is based on the relationship between the rates of interest in an economy, that is the price at which money can be borrowed and the total supply of money. It employs a variety of tools like monetary base, reserve requirements, discount window landing and interest rates to control the price at which money can be borrowed or the total supply of money hence influences the outcomes of economy like economic growth, inflation, exchange rates with other currencies and unemployment.

How will Management Strategic Changes help reduce Labour Turnover in Dissertation

How will Management Strategic Changes help reduce Labour Turnover in Calvin Klein - Dissertation Example A proactive management can intervene suitably and avoid labor turnover caused due to personal reasons by assisting the people to overcome those problems. This will increase the retention level and the investment made by the company to train them during the period of their services will be justified, if the general retention level is at satisfactory level. The study focuses the strategic management changes required in relation to labor turnover in Calvin Klein. Calvin Klein is a publicly traded company in the fashion industry founded by American fashion designer  Calvin Klein with its head quarters in New York. The product portfolio is wider and includes women's and men's clothing, handbags, footwear, bedding, bath, dinnerware, perfumes underwear for men and women and panties, bras, and sleepwear for women with worldwide operations. The research questions are directed at study and analysis of the current trend in labor turnover and the causes thereof with the aim of seeking logical solutions for taking effective measures to reduce the labor turnover and introduce changes in the style of the management to address the important and long term issue of labor turnover. The chief objectives of introducing changes and formulating strategies are discussed along with the limitations involved in introducing the changes and implementing the strategies. The recommendations are given along with the managerial implications thereof after a thorough analysis of various factors and management issues involved. Strategic Management Changes to reduce Labor Turnover in Calvin Klein Table of contents 1. Research questions 4 2. Project aims 4 3. Objectives 5 4. Literature review 7 Causes of labor turnover 7 Trends in the labor market 8 Retention policy 9 Converting the problems into opportunities 10 5. Analysis 11 Calvin Klein’s operations and business 11 Labor environment 12 Leveraging the strengths in the operations and business 12 Human resources management 13 Measures to mitigate labor turnover 15 Retention policy 16 Tactics to keep labor turnover under control 16 Retention vs. Labor turnover 18 Evaluation of Performance and performance rewards 19 6. Discussion 20 Diversity in work places 20 Maintaining labor turnover at healthier level 21 Role of HRD 21 Exit interviews 22 Changes in human resources management structure 22 7. Methodology 23 8. Project approach and planning 23 9. Conclusion 25 10. References 28 11. Appendices 30 1. Research questions What are the reasons for the current level of labor turnover? Is the labor turnover in tune with the prevailing trend? What are strategic management changes which will have positive impact on labor turnover? What are the changes required in management policy in respect of retention of labor to keep labor turnover under control? 2. Project aims The issues of labor turnover and retention policy of the management are two sides of the coin. Due to the interrelationship between these two concepts, changes in the management style will have positive effects on the overall performance. The research aims 1. To analyze the causes of labor turnover for the purpose of introducing changes and 2. Formulating strategies for reduction in labor turnover and strengthening the retention policy. The causes of labor turnover are multifarious in an organization. A company with international operations in several countries of the world has several

Positions of Individual versus Society in Terms of Cognitive Essay

Positions of Individual versus Society in Terms of Cognitive Development - Essay Example This concept leads to several questions. Piaget saw the child as a solitary learner and discoverer, and on the contrary, Vygotsky emphasized on the social and cultural nature of the development. According to Vygotsky, a child's psychological development happens within social interactions, not through the unfolding of the innate structures. Development is a phenomenon that cannot be separated from its social and cultural contexts. Therefore as per his theory, individual is a part of the sociocultural matrix, where social interactions play important and fundamental roles in the development of cognition. It can said that not only the genetics and the environment, cognitive development is a manifestation of the influence of a mix of social forces surrounding the individual. The environment and individual change continuously, rather not in a staged fashion as prescribed by Piaget, and with these qualitative changes, the individuals produce new developmental accomplishments and mark new developmental milestones. If one compares these two paradigms, it will be evident that Piaget believed that the child him or herself is the most important source of cognitive development. ... Piaget relied upon the clinical method where he used probing questions to discover what the children understood, and Vygotsky on the contrary was concerned with the historical and social aspects of the human behavior that is unique for human nature. By his theory of genetic epistemology, Piaget studied the mechanism of acquirement of knowledge and was interested in errors that children make and suggested that these were nonrandom. He was on the look for a systematic pattern in the production of these errors and worked towards providing a logical and internally consistent explanation of these errors. In Piaget's view, development is a natural process with extension of the child's ideas from the child to the world with an invariant sequence of mental development in stages. On the contrary, as has been mentioned earlier, Vygotsky was concerned with the historical and social aspects of unique human natures. His theory suggested that social and cultural factors contribute to the developme nt of intellect, and speech is a tool of thought, and in that sense, development of speech carries culture in that it stores the ancestry of experience in the social context. Human being, in that sense, is unique because they use these tools to create artefacts to change life conditions. Thus, according to Vygotsky theory, ideas originate as a dialectical process of social, cultural, and historical factors in an unending and orderly pattern. Piaget believed that intelligence arises in a progressive fashion in a child's repetitive activities, and the child developmentally acquires concepts of space, time, causes, and physical objects and begins to have fantasy and symbolism right in the infancy. These can be interpreted by

The Concept of marriage Essay Example | Topics and Well Written Essays - 1250 words

The Concept of marriage - Essay Example Marriages are inspired by a number of factors that include emotional, traditions, and financial stability among others. Marriage union are perceived lawfully by an express, groups, religious gathering and associates. However, a marriage union can be dissolved through divorce or annulment, an element that would affect the life of the couples and children’s (Gough 24). History of marriage presents an intriguing piece of information with citations from religious backgrounds and ancient societies offering a clear insight about the onset of marriage. The Bible portrays marriage as a union that would attach a great deal of importance to the relationship and involved rules and rituals that had to be followed till the union was formalized (Hahn 31). Gifts and dowry would feature before the bride is given away. Unions were inspired by love and characters like Jacob are portrayed as those who were ready to sacrifice time, sweat, and blood to have a partner of his choice. He works for seven years for Rachael, but instead receives Leah. He has to work seven more years for Leah. The Bible demonstrates a history of unions that were characterized with polygamy. An openly biased union would allow men more than one partner. However, adulterous women would receive a death penalty. The communities would have special tents for the women whose privacy was maintained at all times. Even the husbands had no access to such places. This approach changes in the New Testament where the main character who happens to be Jesus Christ proposes a one-man-one-wife affair. This aspect has influenced many marriages in modern societies today (May 33). Ancient societies like Greece and Roman share some history of cultures that were shaped by an element of marriage too. The Greece would formalize marriage union with an agreement from both parties to have each other as husband and wife (Psychology Today 1). Age was an important element in marriages with young men marrying

Judging Lines Between Imagination and Reality in Attonment Essay Example for Free

Judging Lines Between Imagination and Reality in Attonment Essay As I read Atonement, by Ian McEwan, on the beach in Long Beach Island I was confronted with a somewhat new style of writing that I did not recognize. The splitting of the novel into three main parts only made sense to me after I had finished it; the account of the crime that took place at the Tallis household, Robbie Turner’s adventures at war, and Briony’s tales as a nurse were all connected and ended up â€Å"coming together† much more smoothly than I had anticipated. The characters Briony, Robbie, Cecilia, and Lola are all faced with very different problems which all have the same fundamental root: the attacks on Lola and the â€Å"attack† on Cecilia. Briony is only 13 when the novel begins. She is desperate for attention and lives in her own, dramatic world through writing. â€Å"Nothing in her life was sufficiently interesting or shameful to merit hiding; no one knew about the squirrel’s skull beneath her bed, but no one wanted to know† (5). Briony’s need for attention is not helped by the fact that her mother is usually unavailable due to acute migraines. She does not have the constant love and attention of a mother and both her siblings are grown up and lead their own lives. This leaves Briony as somewhat of an only child and certainly fuels her love for writing and creating her own fantasy worlds. Briony is â€Å"one of those children possessed by a desire to have the world just so† (4). She is an innocent pre-adolescent which later creates a huge catastrophe in the lives of Robbie Turner, her long-time family friend, and Cecilia Tallis, her sister. I feel that Briony at times felt homesick, but not in the typical way a person would feel homesick. I thought that Briony feels homesick for her imaginative life when something real life happens. When a real life situation strikes she is forced to live in the real world away from her imagination and the world she created for herself. The accidental letter Robbie sends to Cecilia spawns the bulk of the problem of Briony, Robbie, and Cecilia’s characters. It is the culminated with their first intimate encounter, his return from jail and his first adventures as a soldier. Briony’s innocence as a child is first revealed in her take on the encounter between Robbie and Cecilia by the fountain. The rising tension between Robbie and Cecilia due to repressed feelings was taken as Robbie asserting authority over Cecilia. â€Å"It was extraordinary that [Cecilia] was unable to resist him. At his insistence she was removing her clothes, and at such speed. What strange power did he have over her? Blackmail? Threats? † (36). Briony recognizes that â€Å"she did not understand, and that she must simply watch. Unseen, from two stories up, with the benefit of unambiguous sunlight, she had privileged access across the years to adult behavior, to rites and conventions she knew nothing about, as yet† (37). McEwan then inserts a little passage that seemed to me to contain a bit of foreshadowing. Briony had her first, weak intimation that for her now it could no longer be fairy-tale castles and princesses, but the strangeness of the here and now, of what passed between people, the ordinary people that she knew, and what power one could have over the other, and how easy it was to get everything wrong, completely wrong. (37) This passage is foreshadowing the events that take place next and Briony’s misinterpretations of those events. This passage also demonstrates my point that at times Briony wishes that she could always be in her â€Å"fairy-tale† like world where everything was perfect. She finds that when she is confronted by reality she does not know what do with it and wishes she was living in her imagination. Briony is disgusted by what the letter contains. â€Å"With the letter, something elemental, brutal, perhaps even criminal had been introduced, some principle of darkness, and even in her excitement over the possibilities, she did not doubt that her sister was in some way threatened and would need her help† (106). Briony is clearly deeply affected by the contents of this letter. â€Å"That the word had been written by a man confessing to an image in his mind, confiding a lonely preoccupation, disgusted her profoundly† (107). Briony felt there was â€Å"danger contained by such crudity† and that it â€Å"threatened the order of their household† (107). This leap from crudity to evil that Briony makes in her head is a sign of her ignorance to adult feelings. After reading the letter, Briony speaks to Lola about it. Lola labels Robbie a â€Å"maniac. † â€Å"A maniac. The word had refinement, and the weight of a medical diagnosis† (112). Her ignorance is proved even further when she walks in on Robbie and Cecilia in the library. Her confusion, as a child, is understandable, however. She misinterprets the situation to be an attack rather than an encounter of lovers. â€Å"Though they were immobile, her immediate understanding was that she had interrupted an attack, a hand-to-hand fight† (116). Briony, of course, sees Robbie as a maniac rather than a lover. â€Å"He held her forearm which was raised in protest, or self-defense† (116). Briony became the self-proclaimed protector of Cecilia and when the twins Jackson and Pierrot go missing and everyone goes out looking for them in the night, Briony resolves to protect Cecilia from Robbie. She goes out alone, â€Å"conscious that she was sharing the night expanse with a maniac† (146). When Briony sees two figures in the distance and then is called out to by Lola, she immediately assumes it was Robbie attacking her. â€Å"She had no doubt. She could describe him. There was nothing she could not describe† (155). Briony asks Lola, â€Å"‘Who was it? ’ and before that could be answered, she added, with all the calm she was capable of, ‘I saw him. I saw him’† (155). Lola â€Å"couldn’t say for sure. † Briony replies with, â€Å"Well I can. And I will† (157). Briony’s conviction that it was Robbie who attacked Lola grew stronger by the minute. â€Å"Briony’s certainty rose whenever her cousin appeared to doubt herself† (157). Lola just went along with everything Briony was claiming. Briony’s â€Å"certainty† ultimately sends Robbie to jail. Briony went off of her first instinct of what she thought she had a quick glimpse of. This was a mistake, which demonstrates her immaturity and ignorance to the real world. She based her thoughts on Robbie over a misconstrued letter, and it led her to misjudge a situation. And at the end of the novel we discover that Briony was wrong in accusing Robbie for the attack of Lola. Briony is a very immature character. She failed to recognize that what she caught a quick glimpse of, may not actually have looked as it seemed. She used prejudgments she had on people to determine what she saw. I think this has to do with her strong imagination, because I feel at times throughout Atonement Briony was confused on the lines between reality and fiction. Sometimes she did not consider the outcomes to her actions and made mistakes because of them. Her strong imagination you could say persuaded her actions in reality. The events that occur in reality have much stronger repercussions then those in an imagination. As a 13 year old Briony had trouble understanding this, and mad many mistakes. Briony’s opinions as a young girl were very frustrating for me to read. As a whole, Atonement was frustrating to read. Its only redeeming characteristic was that Robbie and Cecilia ended up together. While reading I definitely lost sight of Briony’s predicament being real. I sometimes started thinking that she was purposely out to get Robbie, forgetting that, in her childish innocence, she really would find something wrong with him. Briony was a very confusing character because she had a tough time judging the difference between reality and imagination at her premature age. She was conniving towards Robbie and I felt as though she was trying to make her life dramatic in hopes of creating a better story. Most of the issues presented in this novel were not even solved by the end of the book. Robbie was not rid of blame, Briony could not undo her mistakes from the past, and Lola ended up marrying her rapist. That is probably one of the reasons that it was such a frustrating novel to me; everything was made just so that it could not be fixed. I felt at times that the title of, â€Å"Atonement,† was a poor choice because I did not think that this book ended up fixing a wrongdoing. However while writing this journal one thing proved me wrong, fixing something. Briony started the novel as a character that felt homesick at times when dealing with the real world, and found refuge in her imagination. This led her to sometimes lose the distinction between fantasy and reality. But by the end of Atonement Briony realized that there were strict lines between actuality and imagination, and that when that line is blurred the results can be disastrous.

Ethics Of Human Freedom Philosophy Essay

Ethics Of Human Freedom Philosophy Essay Throughout human history, freedom has been the most important and challenging aspiration to reach. Our forefathers fought for political freedom from the tyranny of occupiers, slaves fought for freedom and equality and women fought for freedom from their stereotypical household duties and their right to vote When asked to define what does freedom mean, people usually have a difficult time coming up with a concrete definition. The common answer of freedom means doing whatever I want, whenever I want generates many conflicting questions. What if ones free actions are harmful to others? Should he then still have the freedom to keep acting that way? Freedom is too abstract of an idea to be defined accurately and precisely. The notion that someone can be absolutely free is absurd. Most of the time, one persons freedom is another persons restriction. In western culture, philosophers have staked out two basic ways of thinking about freedom. The older kind, associated with what is called liberal thinking focuses on the political issues (of which property rights are a subset). In this view, you are free for expressing unpopular opinions, or criticizing government officials, or trying to take part in government yourself, or engaging in commerce, or pretty much doing as you please, so long as you dont hurt anyone. Many influential social thinkers in the 19th and 20th centuries thought that political freedom was not enough and therefore created the so called progressive idea of freedom. They advocated freedom from the tyranny of necessity. In this view, a person too hungry to work, or too poor to feed his or her family, is not really free. A rich person, in contrast, seems free to do many things that a poor person is unable to do. Freedom from hunger, freedom from disease, etc. necessitate a positive right to certain important things, such as food, shelter, and health care. Freedom is the absence of restraints according to the most common usage of the word worldwide. It actually encloses the four following types: 1. Physical freedom: the possibility for a person to go where he/she wants and do what he/she wants 2. Spiritual freedom: the privilege of being able to express ones thoughts or to live according to ones outlook 3. Natural freedom: the authority which enables a person to identify and to live with others of his/her people 4. State freedom: the ability of a person to live under a government of his/her choosing. Therefore, its undeniable that these types help clarifying the idea and the concept of freedom. Freedom is a magnificent word; not only because it covers all the abovementioned subdefinitions, but also because it represents the ultimate target of all human actions and sciences. According to Albert Einstein: All religions, arts and sciences are branches of the same tree. All these aspirations are directed toward ennobling mans life, lifting it from the sphere of mere physical existence and leading the individual towards freedom. Because of its wide range of notions, freedom, thus, is a relative experience. Few people think of freedom in very similar terms. To some, it is about political rights: the right to assemble, to free speech, to participate in government (vote, run for office), etc. To others, its all about property rights: to do with ones land and possessions. To others, freedom means freedom from hunger, or health fears, or other woes. To a few, freedom means total freedom to do anything in some cases limited only by other peoples freedom and in other cases limited only by the individuals will and ability to exercise power. Lets take for instance the American political life, the relativism is often described in terms of Economic Freedoms (issues like taxation, free trade and free enterprise) and Personal Freedoms (issues like drug legalization, abortion and draft); republicans support economic freedom more than personal freedom while democrats support personal freedom more than economic freedom. Freedom is no laughing matter since it can be really dangerous if not combined with the right kind of knowledge and with consciousness. For most of us, money is a means to freedom; if I have money, I have more freedom to do what I like. But in the pursuit of this freedom, I might forget the basic principles and limits predesigned b my conscious and get distracted by the glittering features of the means itself. At the present time, the struggle for freedom has turned into a sinister and melancholic path. Herein the question concerning the relativity of freedom is no longer questionable. In fact, the international political and social arena can provide us with some of the most suitable and expressive examples. For the Qaeda, freedom from the American imperialism can only be taken by force and by undertaking terrorist attacks against civilians. Unfortunately, the use of the word freedom has been nowadays over abused due to the lack of a deep and thorough comprehension of its true meaning. For instance the only meanings of freedom for teenagers is to go out freely, have a cool life and experience all the things that may seem ambiguous for them (drink alcohol, experience sex, try marijuana, etc) Many people claim to support freedom but the problem is that so few of them understand the true meaning of the word. Freedom is almost like everything else in this world; it is what we make of it. Hereafter, the true meaning of freedom for C. Wright Mills: Freedom is not merely the opportunity to do as one pleases; neither is it merely the opportunity to choose between set alternatives. Freedom is, first of all, the chance to formulate the available choices, to argue over them and then, the opportunity to choose.

Customer Perception Towards The Japanese Automobile Marketing Essay

Customer Perception Towards The Japanese Automobile Marketing Essay LITERATURE REVIEW 2.0 Introduction The purpose of this study is to investigate the customer perception towards Japanese automobile. This chapter reviews the relevant journals and case studies pertaining to brand name, features, consumer behavior, reliability and price, and customer purchase satisfaction. The sources of these literatures obtain from many sources such as ebscohost.com and emeraldinsight.com. Previous experimental findings relating to each construct will be explored. Next, theoretical supporting that form the basis of the current study will be provided. In the end, hypotheses and brief definition and for this study will be presented. In fact, the historical approaches allow us to create a richer mode of description and understanding (Booth, 2003) This chapter include the proof regarding of the factors that influencing the Malaysians in choosing Japanese automobile. As all industries trying to move forward to gain competitive advantage, it is necessary for the car manufacturers to know about the factor such as brand name, features, consumer behavior, reliability and price that playing a vital role affecting the customers decision-making in choosing Japanese automobiles. The automobile industry is considered the single largest manufacturing sector in the world (Turnbull et al., 1992). More than 10 percent of the Japanese and American output and employment are derived from this industry. Its contribution to the European Unions trade surplus amounted to ECU22 billion in 1991 (Wells and Rawlinson, 1994). The car industry might be the most outstanding and develop industry in the world with dominated by three forces which is USA, Japan and Europe (Donnely, Mellahi and Morris, 2002). The Malaysia automobile industry can be dividing into 2 stages. The first stage was started from 1960s. At that time, most of the car was imported in Completely Built up (CBU) form (Siti Iswalah Arshad, 2009). After year 1966, many of the foreign car manufacturers is import using Completely Knock Down form (CKD), which is import the raw material and assemble in Malaysia. For example, Peugeot was assembled by Asia Automobile Industries Sdn. Bhd. and Nissan cars which assembled by Tan Chong Motors. According to Siti Iswalah Arshad (2009), the second stage is from 1984, at that time Malaysian have launch the National Car Project and have own brand of the car which is Proton. This program is joint-venture with Japans car manufacturer which is Mitsubishi Motors Corporation. In year 1992, the second national car was built which is Perodua. Nowadays, Malaysian automobiles market share was dominated by this two local car. Recvently, Malaysia is one of the biggest car market in ASEAN, accounting for one-third of sales in the region by volume (Automotive Forecast World, 2005). Malaysia exhibiting a strong driving culture and one of the highest penetration rates of cars per capita in the world (Bonami, 2005). Therefore, there are various stimulatory and protective measures, such as investment incentives, a local content policy, and tariff and non-tariff barriers were implemented to stimulate the development of both local automotive and parts production (Rosli and Kari, 2008). The automobile plays a virtual role to Malaysian daily life (Momeni and Nazemi, 2009). According to the result from Malaysian Automotive Association (2010), the total vehicle sales in Malaysia has dropped from 605,156 units in year 2010, surpassing the previous record of 552,316 units achieved in 2005. (Thestar, 2011). The Japanese automobile, Toyota had the third highest sales volume at 91,559 units and this accounted for 15.2 per cent share of the overall industry sales. Toyota has been the leader for the non-national makes for 20 consecutive years in Malaysia and it is just a challenge behind the national carmaker Proton and Perodua. Non-national makes Honda and Nissan maintained their second and third positions within the non-national car segment. The Japanese car manufacturers which are the Toyota, Honda and Nissan also gain a large market share in Malaysia although Malaysian automobile market is still dominated by Malaysians national car which is Perodua and Proton. The industry of automobile can be seen as an important sector in the world. Especially in Malaysia, this industry is to be entrusting to accomplish the vision 2020 that can let Malaysia become developed country by that time (Siti Iswalah Arshad, 2009). According to Shamini (2008), the imported of the foreign car also allows the country to earn huge taxes which is to protect the market share of the local car. According to Mahidin and Kanageswary (2004), Malaysian local car was protected by Malaysian automotive policy which collects the import taxes for foreign cars to increase their selling price. Others than that, the local content policy set a minimum value of local parts that automobile producers have to source from local parts suppliers to be assembled in their end automobile units (Rosli, 2006). This statement will cause a big decrease on the competitiveness between the Japanese and local car in Malaysia. Table 1.1: The top 10 total vehicle sales by make (year2010)c:usersdarkheavendesktopvehiclesales2001.jpg Sources: Malaysian Automotive Association (2010) According to Malaysian Automative Association (2010), it shows that the Proton and Perodua have the largest market share and sales in year 2010. The local car market share is more than 50% of total sales. Besides, Japanese car manufactures Honda and Toyota are among the top competitors for the local car in Malaysia. From the table 1, the overall sales of the Japanese cars increase rapidly from year2009 to year2010. This can consider as a threat for the Malaysian local car. According to Ahasanul et al (2007), different customer will have a different perception when come to decision-making. Sometimes it can be related to different culture diversity. Malaysia has three major races which are Malay, Chinese and Indian (Krishnan, 2004). Their factor of consideration may be different from other country before make the purchase decision. This research is aim to examine what factors affecting Malaysian to go for Japanese cars in Malaysia automobile market. History of Japanese automobile industry The  Japanese  automotive industry  is one of the most prominent industries in the world and has grown constantly over a long time and has finally surpassing U.S. auto industry as number one producer of cars in world at 2006, according to a recent survey by the International Organization of Motor Vehicle Manufacturers. (Kyodo News, 2007). Major manufacturers of cars in Japan Toyota, Honda, Nissan, Suzuki, and Mazda are also amongst largest manufacturers of cars in world (EconomyWatch). The Japanese automotive industry began in 1902, with limited production of small (12 horsepower) vehicles by a number of companies on a trial basis but they were unable to compete against imported cars after the 1923 Great Kanto Earthquake. (http://www.roaring.jp/jp-car-technology.html). By late 1910s, Japanese zaibatsu (business conglomerates) began building their first automobiles in the middle and they were involved in joint ventures to produce and sell cars in Japan under license. (http://www.bookrags.com/wiki/Japanese_automobile_industry). Overcoming ill effects of defeat in Second World War that had destroyed national economy, was not an easy process on part of Japanese industries. Car manufacturers belonging to Japanese auto industry were commissioned to supply army trucks to South Korea by Federal Government of U.S. during Korean War between 1950 and 1953. This was main reason behind upswing of Japanese auto industry that began in 1960s. (http://www.economywatch.com/world-industries/automobile/japanese-auto-industry.html) During the 1960s, Japanese automakers launched a bevy of new kei cars in their domestic market. These tiny automobiles usually featured very small engines (from 360cc to 600cc) to keep taxes much lower than larger cars. The average person in Japan was now able to afford an automobile, which boosted sales dramatically and jumpstarted the auto industry toward becoming what it is today. (http://automobile-information-update.blogspot.com/2010/06/automotive-industry-in-japan.html) Rapidly increasing domestic demand and the expansion of Japanese car companies into foreign markets in the 1970s further accelerated growth. Automobile production in Japan continued to increase rapidly after the 1970s, as Mitsubishi (as Dodge vehicles) and Honda began selling their vehicles in the US. Even more brands came to America and abroad during the 1970s, and by the 1980s, the Japanese manufacturers were gaining a major foothold in the US and world markets (http://www.roaring.jp/jp-car-technology.html). After 1980s, the Japanese automobile industry is moving into a new era of internationalization when the US automobile began to lose its competitiveness and went into decline after the second oil crises. Compared with the late 1940s when just 20,000 units or so a year produced in Japan mainly small and medium trucks- the output, mostly of automobiles, surpassed 13 million in 1991 for thirty year in succession, making it largest in the world. (http://books.google.com.my/books?id=6O7ZnT018z0Cprintsec=frontcoverdq=japanese+automobile+industrysource=blots=QeNDqiVUousig=YZPgsbRUC5iWSN-ngnR5dBYFJPghl=enei=ay2ATeOrGcWtrAep3KTIBwsa=Xoi=book_resultct=resultresnum=13ved=0CIcBEOgBMAw#v=onepageqf=false) 2.1 Definition 2.1.1 Consumers decision-making Consumers decision-making can be defined as a mental orientation characterizing a consumers approach for making choices (Sproles and Kendall,1986). This mean that when a consumer would like to have or to make the purchase decision, they will pass through the process through recognition, search information, evaluation, purchase, feedback (Blackwell, Miniard, and Engel, 1995). Therefore, the consumer will choose a product or brand to consume from various choice that available in the market. According to Bettman, Johnson and Payne (2000), different situation will be affected by different factors. One of the problems that may encounter by consumer during decision making process is information overload. Information overload will increase the complexity of the consumer decision-making (Bettman, Johnson and Payne, 2000). The information can be obtained by advertisement, display, brochures and etc. Lynch and Srull (1982) suggested that decision-making can be categorised into 3 categories which are stimulus-based, memory-based and mixed. When consumer is being affected by the some outsource or external information or factor can be categorized in stimulus-based. When consumer makes certain decision based on their memory or internal perception, it can be classified in as memory-based. The combination of this two is mixed. Consumer has different tastes, needs, motivation and lifestyle when they want to purchase a product (Chisnall, 1985). There are some of consumer preferred high qualities and they are more willing to pay more in term of price but some of them are not (Monroe, 2003). Furthermore, the consumer decision-making can be investigated through the consumer characteristics. It includes brand conscious, price conscious, quality conscious, recreation conscious, innovation conscious, confused by over choice, impulsive and brand (Leo, Bennett, and Hartel, 2005). Therefore, it is important to find out the relationship between those characteristics and the consumer decision-making. Consumers are demanding an increased variety of products and customized products (Ahlstrom and Westbrook, 1999). Furthermore, customized producers tend to involve consumers early in the production process in order to increase the degree of customization (Duray, 2002). In order to operate in a truly customer-oriented way, a companys goal is not to be led exclusively by consumers expressed needs butto amaze consumers by anticipating and fulfilling their unarticulated needs (Stalk, 1988). Consequently, understanding decision process by which consumers purchase customized products is of practical importance. The decision of selecting the most effective positioning strategy constitutes a main challenge for marketers since it is central to consumers perceptions and choice (Aaker and Shansby, 1982; Pham and Muthukrishnan, 2002). If positioning is done effectively it has the potential to build powerful brands; however, if done incorrectly, it can also result in disaster (see, for example, Haig, 2005; Ries and Trout, 1986). 3 2.1.2 Brand name According to Rotfled (2009), brand name is a unique and is to mark off product itself to the consumer. The main advantageous of brand name is that it can help the company to deliver the information and communicate quality to the market (Hoyer and Brown, 1990). The recognition of brand name is half the battle for a business (Church, 2008.) because it helped to create a brand name with well-established associations. It is one way to create competitive advantage for the firm in competitive market. Somehow, it is a very costly process but has many returns once success is achieved. ( Arslan and Altuna, 2010 ). It provided the primary point of differentiation between competitive offerings and so such they can be critical to the success of companies (Wood, 2000). Consumer may tend to perceive the product from an overall perspective, associating with the brand name of all the attributes and satisfactions experienced by the purchase and use of the product (Murphy, 1990; Ambler, 1996). They normally based their purchasing decisions on information cues; either intrinsic cues (e.g. product design) or extrinsic cues e.g. brand name (Jacoby et al 1977). Brand image research has long been recognized as one of the central area of the marketing research field but somehow not only because it serve as a foundation for tactical marketing mix issues but also because it play an integral role in building long term brand equity (Keller, 1993). High brand equity implies that consumers may look upon a higher positively association that may related to the brand name, over and above those of the product itself (Rio, Vazquez and Iglesias, 2001). Brand-origin is defined by Thakor and Kohli(1996) as the place, region, or country where brand is perceived to belong by its target consumers. There has a strong relationship between the brand and brand-origin. The research on effects of country of origin has made up the largest number in international buyer behavior (Heslop et al 1998; Verlegh Steenkamp, 1999). Somehow, there are some effect he effect of country image on brand image which moderated by both brand and country reputation (Hui and Zhou, 2003). It can be summarized that the brand image of a product produced in a establish or developed country is likely to be affected differently from the brand image of a product produced in unknown country. Keller (1993) mentioned that consumer brand knowledge may determine on how consumers think about a brand. According to Durgee (1988), images of brands often create notions about the performance of their product stereotypes, their key characteristics, and benefits and related services. Consumers base on their level of preferences to see whether the brand is fulfilling their requirement or not (Urbany, Dickson, and Wilkie, 1989). According to Hutchinson (1983), the knowledge of the consumer has a positive relationship with the brand name. According to Srinivasan and Till (2002), the consumer will perceived the globalisation (foreign) product have a better quality than the local product. As a result, the consumer who is required high quality will prefer to select the foreign car. The power of brand lies in the minds of consumers or customers (Keller, 2000). Brand name assures customers that they will receive the quality that the product claims to deliver (Miranda and Konya, 2007). According to Baltas and Saridakis (2009), for those consumers who are affected by brand-name and will only buy branded good usually is more concern on the quality of product rather than the price of the product. That is because brand names play a traditionally important role in purchase car decisions because car quality is often difficult to evaluate prior to purchase and buyers may have to rely on carmakers reputations. (Baltas and Saridakis 2009). For some consumer, they are not willing to pay more to purchase the brand name but some will (Monroe, 2003). According to Muncy (1996), consumers are more flexible in selecting lower price product and normally are lower brands loyalty, more prices sensitive for perceived the different between products. Brand name exerts a significant inf luence on new car prices (Baltas and Saridakis, 2009). . 2.1.3 Features Features can be defined as something that to satisfy the customers needs and wants through the belonging, use, consumption for a product (Kotler, Philip, Armstrong, and Gary, 2007). According to Mowen and Minor (1998), the product attributes can be seen as a feature that might have on a product. This can actually influence the consumer on their decision making during purchase. Prior to product evaluations, consumers are often exposed to data that permits them to judge the covariation relationship among different  product attributes (Jacoby, Szybillo and Busato, 1977). The features of an automobile which can be provide include customer services, fuel efficiency, safety, quality and design of a car. Those features will be investigating detail in this research. The customer services can be consider as a feature of a product (Chung and Young, 2003). According to Lohse and Spiller (1998), consumer wants the customer services which include careful, valuable and continuous. Salespersons recommendations or suggestions are important especially before consumer make decision. This can help as a main factors that can influence the consumer decision-making process besides price, features and brand (Karjaluoto, Karvonen, Kesti, Koivumaki, Manninen, Pakola, Ristola, and Salo, 2005). In addition, Yi and Gong (2008) stated that although company offered the low prices, promotion and competitive advantage may not gain market if they neglect the customer service. Somehow, feature may relate to complementary product. The fuel efficiency affects the demand. The price of gasoline rise during this few years. According to German Agency of Technical co-operation (2005), the price of gasoline in year 2004 in Malaysia is USD 0.37 per litre, and then increased about USD 0.20 per little if compared with year 2002. Therefore, it also directly affects the demand of automobile of the market decreased (Kandapa, Thanyawee, Vanvisa and Yingyot, 2009). As result, some of the consumer will choose the car which are more fuel efficiency or the car which are use diesel or gasohol. Furthermore, the consumer will consider the safety of the car. The airbag of a car can provide the safety of the driver and passenger when the car was accident. Some of the consumers are willing to pay to obtain the safety when choosing between local and foreign car. It has a positive relationship (Kandapa et al., 2009). According to Liu and Bai (2008), the consumer will take safety as an important factor when they make comparison between local car and foreign car. Thirdly is the quality of the product. Different brand have a different quality (Obermiller and Wheatley, 1985). The foreign car and local car are different especially in term called quality. According to Steenkamp (1989), the quality of the product can influence the consumer decision. Steenkamp (1989) also categories the consumer into 2 groups with is the consumer who is high quality conscious and low quality conscious. The people who are in high quality conscious category are willing to pay more to have a better quality product, and the consumer who are falls into low quality conscious will not willing to pay more to obtain greater quality brand (Nor Khasimah et al, 2007). According to Uncles and Saurazas (2000), the consumers who are living in developing countries will perceive foreign product have a higher quality than local product, therefore the consumer in Malaysia who falls into high quality conscious categories will preferred the foreign car which includes Japanese car rathe r than local car. Lastly is the design of a car may be one of the feature. The consumer will tend to choose a larger car and which are more have a fashionable design that is attractiveness (Liu and Bai, 2008). According to Liu and Bai (2008), the design of a car also can let the consumer have an image which is discussion earlier in the brand name. They will feel have imaged if their car have a good design. It can let them have the greatest satisfaction (Chung and Pysarchik, 2000.) 2.1.4 Price Price Nagle and Holden (2002) stated that price can be seen as a monetary value that seller must give to consumer in order to exchange it with the services or product provide. Price always is the major concern of customer for making purchase decision (Smith and Carsky, 1996). Price has been one of several product attributes considered relevant (Voss et al., 1998).When faced with performance or quality uncertainty, consumers are more likely use external indicators, such as price, in order to compare and take a decision (Urbany et al., 1997). Importance of price as a quality indicator is likely to be greater, when there are only a few other attributes that indicate quality, or when the product is difficult to evaluate. ( Mitchel and Greatorex 1997). According to Munnukka (2005), customer can be divide into 2 categories which are moderate usage customer and intensive usage customer. It was discovered that consumer differ significantly in their price sensitivity levels when choosing between foreign car and local car. The consumer with moderate usage of the product will be less sensitive of the price but the consumers who are intensive users will be more sensitive to the price changes (Munnukka, 2005). For the moderate users of consumer, the marketers will focus on quality rather than price. For intensive users the marketers will focus on low price rather than quality (Munnukka, 2005). In this research, it is important to find out our target respondent whether they are moderate user or intensive user. The price of a product is one of the most important marketing-mix tools (Vogel et al, 2004). That is because it influences consumers willingness to paid and buying decision (Monroe, 1973). According to BusinessDictionary, Price promotion is the sales promotion  based  on  a  price  discount  offer. Retailers use various types of advertised price reductions to boost store trsaffc and increase sale (Messinger et al, 2010).By some estimates, price promotions account for almost a quarter of the marketing budget of some companies (Blattberg and Neslin, 1989). Despite the positive effect price promotions have on consumers perceptions and purchase decisions, they also have some negative effect such as lowering consumers perception of quality (Dodson et al., 1978), lowering consumers expectations for the brand (Monroe, 1971), and doubting the value proposition, that is positioning of the brand and creating a perceivable distinction in the competitive market, of the firm (Daun and Klinger, 2006) Therefore, knowledge on how consumers respond to price promotions is essential in making critical decisions concerning price promotions (Oliveira-Castro et al., 2008). Understanding how consumers perceive price promotions and respond to them should be of interest to retailers. It is important for researchers to understand the appropriate match between price promotions and the specific product types. The level of price is found to positively affect behavioural intentions mainly because price establishes image of the brand in the eyes of the consumers (Yoo et al., 2000). Consumer consistently used price as a predictor of quality, particularly when they have limited knowledge of product category offerings (Bredahl, 2003). Conspicuousness (willingness to spend a great amount of money to demonstrate their social status) plays an important role on brand purchases. (Swani, 2010). Wilcox et al. (2009) found that high-priced brands are highly related to consumer conspicuousness. When price deals lower the final price they pay, conspicuousness will be damaged, which makes consumers unhappy. Low-priced brand buyers are not concerned with conspicuousness or exclusivity desires. Instead, they would be pleased with the increased value garnered by the price deals. Consumers looking for quality, status, self expression, and image will gravitate toward high-priced brands to fulfill their goals. In contrast, price deals are expected to have a positive effect on low-priced brands because they provide transaction value, the major purchase goal towards low-priced brand s. Negative consumer reactions to perceived unfair prices can result in customer boycotts and lower sales (Grover, 1994). Buying a new car is an important decision for most consumers (Herrmann et al., 2007).That is because they perceived the risk for buying a car is relative higher than other product such as food or clothes. The complexity of buying process makes the consumer had to consider many factors before make the purchasing decision. Therefore, when they face the uncertainly information such as the features of the car or the quality of the car, they will consider the price for making comparison (Urbany, Bearden, Kaicker, and Smith-de-Borrero 1997). According to Aliman N. and Othman M. (2007), the local product normally will have a price advantages if compared with the foreign product. Aliman N. and Othman M. (2007) stated that if the foreign product would like to maintain the competitiveness, they should have the advantages of brand name and features. Besides, price and quality also have a positive relationship (Etgar and Malhotra, 1981). Consequently, if the price are high but the quality or features are aim to fulfil the expectation of buyers, the consumer will perceive that it is fair and more willing to pay a higher price for the quality demanded (Monroe, 2003). It means that most of the consumer will perceive high price as high quality. In Malaysia, the local car normally has a lower price than the foreign car. It is dangerous that the consumer perceive local car has a lower quality compare to imported car. Voss et al. (1998) stated that satisfaction is a function of price, performance and expectation with support for the expectation- satisfaction link being weak.In contrast to performance, perceived price fairness an important factor influencing overall customer satisfaction judgments. (Herrmann et al., 2007). This influence is both direct, and indirect via price fairness perceptions. If consumers perceive that the price they are charged for a given service or good are unfair, they are likely to adopt behavior that is directed against the interests of the selling company (Xia et al., 2004). The study of Bolton et al. (2003) showed that consumers decide their minds about what prices should be charged for a service or a product. This evaluation is important because it implies that consumers may care for the input and output ratios comparison with the seller in the absence of a comparative other. For example, a car dealers price offer for an automobile may be accompanied with an explanation of the prices of various options and delivery charges, as well as required down payment and financing arrangements. In such situations, both the initial price of the car quoted by the sales person (i.e., price offer) and the terms associated with the price and how these terms are handled and explained to the consumer (i.e. price procedure) will influence consumers fairness perceptions (Herrmann et al., 2007) Lastly, the depreciation value of the car also can influence a consumer decision to choose between local and foreign car (Baltas and Saridakis, 2009). The consumer will choose the car which are have highest depreciation values. According to Terry (November 1, 2005), the foreign car has an annual depreciation rate which are about 13% to 16%. The Malaysian car has a depreciation rate which about 40%. The foreign car have a highest depreciation values, therefore those consumer will be affected by this issues. 2.1.5 Reliability 2.1.6 Consumer Behavior According to the American Marketing Association, consumer behavior is defined as the dynamic interaction of affect and cognition, behavior, and environmental events by which human beings conduct the exchange aspects of their lives. Examples of consumer behavior include watching a TV commercial, visiting a store, or purchasing a product. Chinese consumers typically pay more attention to the informational content than entertainment features of the advertisements. One study found that Chinese customers considered themselves to be sophisticated and knowledgeable in their purchasing choices (Shen Zhao, 1995). According to Rosenblatt (1964), the ethnocentrism will usually have a positive attitude or manner for same group or the product made by their country, and a negative attitude toward the different group or the product made by different country. This means that a customer will make purchase decision which consider of the country of product or country-of-origin. Country of origin is generally described as the source country for a product or service provider, which may differ from the country of brand, assembly or design. Several studies has been found to significantly influence consumer perceptions of product performance and quality, these include price, brand, retail outlet and country of origin (Veale and Quester, 2009). According to Safiek et al. (2001), those consumers who are having high tendency of ethnocentric will more prefer to buy domestic product. They will feel that if buying foreign product will hurt their countrys economy. In essence, a highly ethnocentric people was proud to their own values, culture, symbols and hold in values and object for the different group because they will feel that buying foreign or import product will directly hurt their countrys economy and bring the impact such as unemployment. In contrast, low tendency of ethnocentric are more preferred to purchase the foreign products. They will view the foreign product or import product as a symbol of status, and they are more prefer to buy foreign product to make them have a highest status. According to Triandis (1994), collectivism means that the people will dependence with other people in the same group and get together with group which include their family and friends. Besides, according to Sharma et al. (1995), collectivist will consider the outcome before they take the actions. Consumers who are collectivism will choose the product which are easily accept by other people (Wickliffe and Pysarchik, 2001). In Malaysia, some of the research has found that there are more influenced by the collectivism culture (Burns and Brady, 1992; Bochner, 1994). The people who are collectivism also try to look for the similarity with other people and concern about the view of others people (Wickliffe and Pysarchik, 2001). The consumers who are more importance of the others people in the society, they will also more considered against the result of brand selection that decoded by them (Wickliffe and Pysarchik, 2001). The collectivism will influence the consumer when make choice between local car and foreign car. The marketers also can use advertisement if they are targeting those are collectivist (Kropp et al, 2005). The people who are highly collectivism will easily influence by the opinion leader, therefore the marketers of local ca

Standardized tests in Illinois Essay example -- Standardized Testing Es

  Ã‚  Ã‚  Ã‚  Ã‚  Standardized tests are administered to allow reliable and valid comparisons to be made among students taking the test. Two major types of standardized tests are currently in use; norm-referenced and criterion-referenced. A norm-referenced test is a test that has been given to representative samples of students such that norms of performance are established. Each student taking the test receives a score that can be compared to the norm or normal or sample of students. The scores are then reported in percentiles. The main purpose of these tests is to rank students along a distribution of performance. Because of this tests are likely to have items that are very difficult for the grade level so students can be ranked. A criterion-referenced test looks like a norm-referenced test but multiple choice items are used and directions are standardized. The reason these tests are administered is based upon the content that all students are expected to learn. Scores are based on the amount learned by the student and a passing score is then given. These scores are not compared to other students. Standardized tests are used to show how a student is doing. They can show if a program is working well and can show if the educators are using effective teaching methods. Schools are graded to see if there overall program is helping the student to achieve their goals. In the next paragraphs I am going to explain to you about the purpose of the American College Testing Program (ACT) and the Scholastic Aptitude Test (SAT).   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Learned helplessness is a phenomenon containing three components: contingency, cognition, and behavior. Contingency addresses the uncontrollability of the situation. Cognition refers to the attributions that people make regarding their situation or surroundings of which they are a part. Behavior allows individuals to decide whether they will give up or proceed with the obstacle set before them† (Peterson, Maier, & Seligman, 1993; Firmin, Hwang, Copella, & Clark, 2004). When a student thinks about college he must take either the ACT or the SAT test to be admitted into the college. Students have a lot of decisions to make that can be stressful. Failure is an aspect that students fear and can determine whether they will succeed in life.   Ã‚  Ã‚  Ã‚  Ã‚  The ACT was founded in 1959. A l... ...t you are allowed to guess on the ACT and on the SAT if you are unsure you want to leave it blank because getting it wrong will give you a lower score.   Ã‚  Ã‚  Ã‚  Ã‚  If you are graduating high school in 2006 and beyond there will be a new SAT test. The test will contain three sections: Math, Critical Reading, and Writing. The math section will have 44 multiple-choice questions and 10 in-grid questions. You will be allowed 70 minutes to complete this section. The critical reading section will have 67 multiple-choice questions and you will be given 70 minutes to complete. The writing section has 49 multiple-choice questions and you are given 60 minutes. You are graded on Grammar, usage, and word choice.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The need, as we view it, is to develop a number of different alternative evaluation instruments and strategies that provide hard data but are not in the form of the standard paper-and pencil multiple-choice tests now being used in most testing programs. What we advocate are assessment instruments that support proven methods in the visual arts and also take advantage of all the newer imaging technology† (Medeja, Dom, & Sabol, 2004).

Anyone lived in a pretty how town :: Literary Analysis, E.E. Cummings

â€Å"Anyone lived in a pretty how town,† by E.E. Cummings, is a poem that alludes to the circle of life and how birth and death are a natural part of this cycle. This meaning is conveyed by a complex metaphor; broken down, this metaphor slides away to reveal the true social commentary behind it. This poem is an allegory; the speaker uses pronouns with unclear antecedents to mask the true meaning and add poetic flair to the simple belief he or she presents. The first poetic device the speaker uses to convey his or her meaning in this poem is the unorthodox grammar and sentence structure. The poem starts with the lines â€Å"anyone lived in a pretty how town / (with up so floating many bells down)† (1 – 2). In this case, this improper grammar reinforces the point that is the story of â€Å"anyone† (1). As such, the â€Å"how town† (1) represents the fact that the name of the town does not need to be specified, as this happens to everyone in every town. The speaker therefore alludes that the events of this poem are natural and they happen to anyone anywhere. E.E. Cummings deliberately uses â€Å"anyone† (1) and â€Å"no one† (12) as pronouns with ambiguous antecedents to generalize the poem’s meaning to society and all people in it. In this way, the speaker uses these thoughts as social commentary. The speaker also manipulates time to bring out his or her message. Lines 3, 8, 11, 21, 34, and 36 all contain some order of either â€Å"spring summer autumn winter† (3), as in lines 11 and 34, or â€Å"sun moon stars rain† (8), as in lines 11, 21, and 36. As the order of these seasons changes, it indicates the passage of time. This manipulation of time draws attention away from these lines and towards the lines with deeper meaning hidden within. However, there is another form of time: the progression of life. The speaker comments on the growth of children in terms of their maturity levels and how as they get older, children tend to forget their childish whims and fancies and move on. He or she says that they â€Å"guessed (but only a few / and down they forgot as up they grew† (9-10). He or she then goes on to say that â€Å"no one loved [anyone] more by more† (12), hinting at a relationship in development, foreshadowing a possible marriage.

What Was Revolutionary About the French Revolution

What was revolutionary about the French Revolution? Since the beginning of history itself, several and numerous people, inventions, ideologies or behaviours were immediately attached to a particular and self-explanatory concept such as revolutionary. As the time goes by its outreaching characteristics and meaning remains the same. A revolutionary is an individual who either actively participates in or advocates revolution.When used as an adjective, the term revolutionary refers to something that has a major, abrupt impact on society or on some aspect of human endeavour. The tern – both as a noun and adjective – is usually applied to the field of politics and is occasionally used in the context of science, invention or art. [1] One of the themes in modern European history which can be directly linked with this concept is the French Revolution.The main interrogation remains in â€Å"What was revolutionary about the French Revolution? † In order to answer to this qu estion it is necessary to acknowledge the reasons or origins of the revolution, which initiated or motivated this event and finally, which was the impact and importance of it. The French Revolution is considered one of the greatest social and political upheavals in European History and its tremors can still occasionally be felt.In the popular imagination, the magical figure 1789 conjures up conflicting images of Liberty, Equality and Fraternity alongside the â€Å"tricoteuse† and the â€Å"guillotine†, of a revolution that offered individual choice and freedom, but that was transformed first into terror and subsequently the caesarism of napoleon. [2] These events continue to fascinate historians and the causes and consequences of the French Revolution continue to be a rich source of debate. The revolution started in 1789 and the exact date of its end it is still uncertain but studies believe it lasted almost ten years. 3]A series of political and social crises led up t o it: widespread of popular discontent because of poverty which was highly influenced by the taxation system implement by the king Louis XVI in order to maintain his own luxurious and extravagant lifestyle, the wave of unemployment, the growth of the bourgeoisie , an agricultural crisis which left the population in a state of hunger and resentment, the royal treasure’s state became desperate because of help given to The American revolt against Britain which lead to drastic solutions such as educing the privileges of the aristocracy and clergy producing revolt on their part among several other origins.The king offered no lead and the result was a government trapped by the Estates General. The political initiative was not so much lost as given away, and it was considered the perfect opportunity to ambitious or radical deputies such as Mirabeau, Lafayette, Sieyes and Le Chapelier to come to the front. [4] Under their influence the third estate, representing a minimum of 98 per c ent of the population, declared itself the National Assembly on the 17th of June. 5] Due to this action, the deputies broke the umbilical cord connecting them to the society of orders marking the birth of the sovereign nation and the death of the old regime. The revolution had begun officially. By the end of June, effective power was draining away from the monarchy and the political failing of Louis XVI (who reigned from 1774-92) was observed once more after the violence in the capital culminating in the storming of the Bastille on the July 14th.The fall of the Bastille was nevertheless highly noteworthy equally as a political Symbol and as a result of the municipal revolutions that followed. In Paris, order was restored by the newly created National Guard, headed by another ambitious aristocrat – Lafayette – , and effective power passed into the hands of the elected municipality (leaving royal officials with little more than their titles). Throughout France, the conve ntional power of governors, parliaments and intendants dissolved.Between the 14th of July and the formal promulgation of a new constitution in September 1791 France was witness to an unprecedented wave of reform. As for Louis XVI, he was largely excluded from the process of national restoration and it symbolized one of the revolution’s most striking achievements: the transfer of sovereignty from the king to the National Assembly. [6] As calm was being restored in Paris, information regarding rural revolution began to reach the city.The peasantry proved itself to be much more persistent and determined than the revolutionary politicians and by July 1793 had won a complete victory as seigneurialism and tithes disappeared from the French countryside forever. The night of 4th of August was considered essential for the upcoming path of reform in a way that it removed the particularist obstacles and corporate mentality that had so often impeded the monarchy. Nevertheless, it was the Declaration of the rights of man, adopted by the National Assembly on 26 ofAugust, which most clearly indicated the new philosophy of government. Written by Lafayette, the Declaration was a manifesto for liberal revolution. Men were assured equal in rights and such fundamental values as freedom of speech and of the press, religious toleration, equality before the law, freedom from arbitrary arrest and open competition for public office, decreed in a series of imposing articles. No less imperative was the claim that sovereignty belongs to the nation, ideology that justified everything accomplished afterwards. 7] Jointly, the night of the 4th July and the Declaration of the rights of man are a symbol of a revolution that literally destroyed the old social and institutional map of France and sought to apply rational and enlightened principles to the construction of its successor. Internal tolls and duties were abolished, free trade in grain restored and guilds and professional monopol ies damaged, old provinces were replaced by eighty-three departments of comparable size and identical administrative structure.Those departments were divided into districts, which in turns were sub-divided in communes. In August 1790, the parliaments were abolished and legal hierarchy reconstructed. Under the old regime, offices in the parliaments and several of its inferior courts had been nought on the open market. That abuse was reformed and the democratic principle was put into place as future judges were to be elected. One final example of their power was the abolition of nobility in June 1790, which came to reassure that only equal citizens remained.Despite all these significant and revolutionary reforms, it was the financial crisis that had been the immediate cause of the monarchy’s collapse and the revolutionaries were expected to provide a solution. It became even more complicated to achieve it due to the integral collapse of the existing administrative and fiscal sy stem and the disturbances in the countryside where taxes were not being paid. In order to meet its obligations, the state began to print money which benefited from the public confidence in the National Assembly.Numerous tangible grounds for confidence were provided in November 1789, when the Assembly, voted to confiscate the lands of the church. The effective nationalization of between 5 and 10 per cent of the land in the kingdom provided collateral for state credit and a source of income when the decision was taken to sell these â€Å"biens nationaux†. By continuing to print paper money against the value of the land seized from the church, their financial worries were solved – at least in the short term. The revolution gained another primordial asset by selling the â€Å"biens natiounaux†.Those who had invested had a vested interest in the consolidation and defence of the new regime. [8] Another revolutionary reform included a complete transformation of the chu rch. Aided by Jansenist priests, the Civil Constitution of the Clergy was drafted and unveiled in July 1790. Rational enlightened thinking was brought to bear upon the workings of the Catholic Church and like judges and officials in the administrative and political hierarchy, parish priests were subject to elections by district electoral assemblies.As this brief survey which clearly explained the significant changes occurring in France and the impact they possessed in society, has indicated, the National Assembly was responsible for a programme of reform which transformed the social and institutional life of France. â€Å"The patchwork quilt of particularist rights and privileges was replaced by a greater emphasis upon the rights of the individual and the concept of equality before the authority of the state. †[9] Although, revolutionaries were not satisfied as they wanted to merge the world into their sea of values, ideologies and revolution.The revolutionaries of 1792 began a war which extended through the Imperial period and forced nations to marshal their resources to a greater extent than ever before. Some areas, like Belgium and Switzerland, became client states of France with reforms similar to those of the revolution. National identities also began coalescing like never before. The many and fast developing ideologies of the revolution were also spread across Europe, helped by French being the continental elite’s dominant language. If the National Assembly had actually reinvigorated France, the constitution created to improve the country was a disaster.Within twelve months the monarchy had been defeated by the second revolutionary wave of August 1792 resulting in the execution of Louis XVI in January 1793. Another example of the extremely radical path the revolution was taking is the treatment of the church. The reality was that not satisfied, the revolutionaries proceeded to execute the nonconformists. As the revolution slid into Terror a fter 1792, the clergy was increasingly seen as the agent of counter-revolution. In the short-term, the religious policies of successive governments after 1790 created unnecessary enemies for the revolution.Revolutionaries started to then use war as a way of forcing the king, and any other â€Å"enemies†, to declare themselves whole-heartedly for the revolution. It was therefore; with mixed motives the French began their battle to export revolution to Europe. It can be considered that the use of Terror was simply a form of political strategy but in the minds of the revolutionaries it had a deeper reason. They believed they were creating a new society, a new man and to do so they needed to destroy the idea, beliefs and patterns of behaviour of the old.Terror was paving the way to a republic virtue and those who would stand in the way of the march of progress would be discarded. It was the integral part of the vision and ideology of a revolution. [10] Between 1789 and 1799, the French Revolution offered a spectacle which inspired and horrified the people of France and Europe ever since. The overthrown of the monarchy, the attack on the church, the declaration of the principles of civic equality and national sovereignty along the destruction of seigneurialism were an admonition to the other monarchies in Europe and an example to their rivals.For liberals the values and ideas of 1789 and the Declaration of the rights of the man continue to possess repercussions nowadays. Throughout the nineteenth century the radical revolution was the source of inspiration for republican and left-wing movements all over the world. On the other hand, conservatives remained fearful of a further outbreak of revolutionary passion. It influenced and leaded to other revolutions in most of the European nations, America and several other countries around the world.The French Revolution was a defining moment in the development of all shades of political opinion, changed views and val ues, implemented new laws and behaviours. It left no one indifferent and for that reason it can be considered one of the most revolutionary procedures of modern history.Bibliography †¢ Soanes, Catherine, Compact Oxford English Dictionary of Current English, Oxford University Press, 2008 †¢ Hillis, William, A metrical history of the life and times of Napoleon Bonaparte, G. P. Putnam's sons, 1896 †¢ Blanc, Louis, History of the French Revolution of 1789 – Volume 1, 1848 Pilbeam, Pamela, Themes in modern European History 1780 – 1830, Routledge, 1995 †¢ Baker, Keith, The Old Regime and the French Revolution, University of Chicago Press, 1987 †¢ Gardiner, Bertha, The French revolution 1789-1795, Longmans, Green, 1893 †¢ Lough, Muriel, An introduction to nineteenth century France, Longman, 1978 †¢ Salvemini, Gaetano, The French Revolution, 1788- 1792, Holt, 1954 ———————– [1] Soanes, Ca therine, Compact Oxford English Dictionary of Current English, Oxford University Press, 2008 [2] Hillis, William, A metrical history of the life and times of Napoleon Bonaparte, G. P. Putnam's sons, 1896, page 48 [3] Blanc, Louis, History of the French Revolution of 1789 – Volume 1, 1848, page 480 [4] Pilbeam, Pamela, Themes in modern European History 1780 – 1830, Routledge, 1995, page 19 [5] Baker, Keith, The Old Regime and the French Revolution, University of Chicago Press, 1987, page 148 [6] Gardiner, Bertha, The French revolution 1789-1795, Longmans, Green, 1893, page 46 [7] Pilbeam, Pamela, Themes in modern European history 1780-1830, Routledge, 1995, page 22 [8] Lough, Muriel, An introduction to nineteenth century France, Longman, 1978, page 55 [9] Pilbeam, Pamela, Themes in Modern European History, New York, 1995, page 24 [10] Salvemini, Gaetano, The French Revolution, 1788- 1792, Holt, 1954, page 186

Recruitment process and Cycle

Peoples Leasing and Finance PLY was founded in 1995, in the past 14 ears the go with has built an extraordinary tradition of truth in all spheres of leasing. The Companys customers range from individuals to Seems to blasphemous chip companies of the country. merchandising Executive picking and Recruitment Process Steps in the Selection Process Review of applications approach call into question The purpose of this interview is to read the applicants. Selection test A pickaxe test is usually employ to task an applicants qualifications and potential Subsequent interview The last interview is d superstar at the second of the nett interview.Medical examination and Personal bring up check in advance the job turn is make, the candi betrothal is required to brook a physical fitness test. The selection ratiocination The terminal decision has to be made from the pool of individuals who progress to the tests, interviews and references checks. barter Applications Calling for applications by publishing vacancies on immaturespapers and Plys website. In the advertisement job description, qualifications required, closing sire way a line and etc. Are clearly mentioned.Applicant is assumption the option to send the C.V. by air or via an email. When a vacancy arises the applications compile in their database those left by the aspects who take applied online by visiting the conjunction website also considered. After the closing date of applications, those applications be macrocosm reviewed and sorted by the HER personnel who handle it. Examination order scenes be organismness called for an examination. IQ knowledge and English language proficiency of the candidates be tested at the examination.Candidates those who scored above the pass mark mentioned in their policy be being called for the second stage of the enlisting extremity. Interview Second stage of the turn is an interview. This preliminary interview is take oned by the tribal chi ef Of the discussion section (ROD) for which the candidate is expiration to be as sign-language(a) I. E. trade Department harmonize to this study on with the walk of HER Department. Candidates those who pee-pee shortlist from preliminary interview argon called for the second or closing interview.Panel of the final interview consists of CEO of the social club, headspring of marketing and Head Recruitment Anal interview board decides whom they are dismission to recruit. Before informing the candidate accuracy of the knowledge generated by him is verified by life history the references supplied by him. After gaining additional insights the candidate is being informed over the border and sends a garner stating the date that he should join and the documents he necessitate to render before the date of appointment in order for the connection to process the letter of appointment.Candidates those who are employed disposed(p) a one month notice power point to resign from current employment. The candidate regards to provide a police give notice (of) and the CRIB report as briefly as possible. Normally within one week from informing the result of the final interview. After receiving those two documents HER department process the letter of appointment and get it signed from the CEO and informs the candidate to sign the letter aft(prenominal) reading all the footing and conditions on a date previous to his appointment date.On the date of appointment the candidate needs to bring copies of all educational, professional, and sports certificates along with the originals for HER personnel to attest and attach those copies in the personnel file of the employee. Training troll Two weeks induction program is conducted to give an overall understanding for the new employee around the company, its operations and its culture. Processes of all the departments of the company are explained irrespective of the department for which the new employee being recruit ed.The person who has been recruited as a marketing executive is aware of separate functions of the company which is more helpful in playacting day to day activities and moving with other employees of the company. After the induction program HER department rolls department vise in-house cooking programs erst in every six months time. 1 . Training Need Analysis The disposition of the train programmer is stubborn by the Head of Marketing Department and round top management by analyzing the current trends of the manufacturing and considering the areas which they have identified as need to be improved by observing the day to day operations. . Plan and intention Training Programmer After identifying the instruction needs, the objectives are mickle on which the flight simulator can design the content of the programmer. Participants of the tuition sitting are decided by the HOOD. The practice of the company is to conduct training programs for employees of same grade which is more well-off since all the participants are with similar levels of knowledge. Therefore, the trainer can decide the content and the movement he has to put to achieve the set objectives.The decision whether to use an internal trainer or an external trainer is decided by the HOOD by considering the richness of the training that they have planned to conduct. Marketing department head and the HER department head decide the choice person who is going to conduct the training session. Employees who are going to participate for the training are being informed by the HER department by sending emails. Venue, seating arrangements, and food and beverages are arranged by the HER Department.Methods of Training bodily structure method, on the job training and bureau plays are the most popular methods apply in training programmer conducted for Marketing Executives. Lecture method is used to carry through the participants informed about the current trends and practices of the industry, t he procedure they play as a marketing executive and what is expected from them by the company and the customer. As a part of on the job training the marketing executives set the process needs to be followed to get a facility file of a customer approved and the documents need to be furnished for the purpose.Role plays are being used n training sessions to teach the participants how to chain reactor with different customers who respond differently in a given scenario, which is very chief(prenominal) for a marketing executive who deals right off with the customer. 3. Conduct the Training Programmer Head of marketing department and the HER staff who order the training session take measures to conduct the training programmer according to the schedule without any deviation and disturbances. Once a year an outside training is being conducted for marketing executives. For the training session a professional of the industry is selected as the resource person. Training Evaluation On the final day of the training session feedback is obtained from the participants by providing a questionnaire with multiple choice and cave in ended questions. In that the participants are given the opportunity to evaluate the effectiveness of the training program and the resource person and provide the suggestions for improvement. Feedbacks obtained are being analyzed after each and every training session and incorporated the constructive suggestions in new training programmer. Suggestions for Improvement In the enlisting process of PLY there is no requirement for the candidate o undergo a medical test.